Marketing Resources
 
 
 

Marketing Articles


Municipal marketing and branding: Taking the road best travelled - Part 2
26 April 2010
By Catherine Proulx, Managing Director, Twist Marketing  Read More...
Brand, Branding and How I Met My Executive Service Representative
21 April 2010
By Ken Schmaltz, Marketing Director, Twist Marketing Read More...
Municipal marketing and branding: Taking the road best travelled - Part 1
19 April 2010
By Catherine Proulx, Managing Director, Twist Marketing Read More...
What's in a company name? Everything--Part 3
26 January 2010
By Ken Schmaltz, Marketing Director, Twist Marketing Read More...
What's in a company name? Everything--Part 2
19 January 2010
By Ken Schmaltz, Marketing Director, Twist Marketing Read More...
What's in a company name? Everything--Part 1
13 January 2010
By Ken Schmaltz, Marketing Director, Twist Marketing Read More...
The Trade of Sales
8 December 2009
By Eric Larson, Senior Consultant, Twist Marketing Read More...
Get Emotional About Your Marketing
3 December 2009
By Ken Schmaltz, Marketing Director, Twist Marketing Read More...
When corporate myopia turns into marketing insanity, you need a dose of outside objectivity
6 November 2009
By Ken Schmaltz, Marketing Director, Twist Marketing Read More...
The Sales Prevention Department
30 October 2009
By Eric Larson, Senior Consultant, Twist Marketing Read More...
Put the "different" in "differentiation"
24 July 2009
By Ken Schmaltz, Marketing Director, Twist Marketing Read More...
Introducing "Banjo"...Terror of the Triassic?
15 July 2009
By Ken Schmaltz, Marketing Director, Twist Marketing Read More...
Community Brand: The Emperor's New Clothes or a Custom Tailored Suit? Part 2
9 July 2009
By Catherine Proulx, Managing Director, Twist Marketing Read More...
Community Brand: The Emperor's New Clothes or a Custom Tailored Suit? Part 1
9 July 2009
By Catherine Proulx, Managing Director, Twist Marketing Read More...
Is your community in the race or on the sidelines?
22 June 2009
By Catherine Proulx, Managing Director, Twist Marketing  Read More...
The Community Group Hug...It's Possible
5 June 2009
By Chris Fields, Senior Brand Strategist, Twist Marketing Read More...
The Altar of Brand
29 May 2009
By Corey Brewis, Creative Director, Twist Marketing Read More...
Your employee value proposition
22 April 2009
By Ken Schmaltz, Marketing Director, Twist Marketing Read More...
Are you marketing to your employees?
21 April 2009
By Roger Jewett, CEO, Twist Marketing Read More...
Ah, but you have heard of me...
16 April 2009
By Ken Schmaltz, Marketing Director, Twist Marketing Read More...
Bridging the Crevasse Between Sales & Marketing Part 2
8 April 2009
By Catherine Proulx, Managing Director, Twist Marketing Read More...
Pirates of the Economic Downturn
31 March 2009
By Ken Schmaltz, Marketing Director, Twist Marketing Read More...
Facebook, Social Media & Business Strategy: Do you panic?
31 March 2009
By Brian F. Singh, Managing Director, Zinc Research (A Twist Marketing Strategic Partner) Read More...
Bridging the Crevasse Between Sales & Marketing Part 1
31 March 2009
By Catherine Proulx, Managing Director, Twist Marketing Read More...
Advertising if necessary, but not necessarily advertising
31 March 2009
By Ken Schmaltz, Marketing Director, Twist Marketing Read More...