Services
 
 
 

Community Branding Services

Are Your Economic Development Efforts Fully Invested?

Strategic community branding and investment in economic development marketing can pay big dividends in your efforts to attract new businesses, residents, tourists, and investors to your community.

Community Branding
Community Branding is the process of influencing, modifying, or creating all of the visual, verbal, and physical ways in which a community interacts with its consumers (residents, tourists, investors) for the purpose of ensuring it delivers on its brand promise. Although there is usually no single factor that says a community needs to brand or re-brand, many communities choose to do so in order to:
  • Attract both local and foreign direct investment
  • Promote tourism and/or lifestyle
  • Strengthen community identity and pride
  • Compete more effectively against other communities in its region
Our approach to developing award winning community brands is to get past the status quo and challenge communities to be adventurous with their brands – dare to be different. By getting at the heart of what makes a community distinct, memorable, inviting, or attractive we are able to weave each community’s character into a brand that is truly unique.

The BrandBricks™ Methodology
At Twist Marketing, we’ve developed the BrandBricks™ methodology to help you overcome the challenges of community branding and get your community noticed. Proven effective by our award-winning work with communities and municipalities just like yours, BrandBricks encompasses:
  • Gathering quantitative and qualitative feedback to support new brands that take risks—and reap the rewards
  • Challenging stakeholders and ourselves to find the beautiful and rare within your community, and to express it uniquely
  • Development of a brand that reflects both the geography of place and the value system of those who call your community home
  • Participatory stakeholder consultation and engagement to build adoption and passion around the brand
  • Integration of everything your community says and does into a system of inter-connected brand focused activities