Corporate Marketing Services
Insights to Success
Your organization's future growth is directly impacted by the decisions you make today. Overcoming your current marketing challenges requires experience and insight into your business and how environmental factors influence performance. Twist Marketing has that experience and insight.
Marketing that Drives Your Business Objectives
Strategy, execution and results. When you boil it down, that’s what marketing is all about. It’s translating your vision into a brand and programs that help your company achieve its objectives, from growing sales to communicating with customers, partners and investors. With that comes a number of challenges, such as crafting messages that resonate with your audiences, selecting the best channels to deliver those messages, and measuring the return of your activities on your limited budget.
Great Marketing Solutions
That's where Twist Marketing comes in. We've helped local, national, and international clients take their business to the next level by translating their vision into action. Whether short-term strategic engagements or long-term marketing outsourcing, we provide our clients with the insight and expertise they need to create brands that resonate internally and externally, generate high-quality sales leads, and provide growth and profitability. We can do this for your company by helping you with the following solutions. Click on each subject for more information.
Is your marketing disconnected from your business strategy? Every brand, product, service, and company has tremendous unrealized revenue and profit potential that can be realized simply by aligning these two core concepts.
In order to close the gap between current and potential performance, we work with your executive team to develop results-driven marketing strategies that align your marketing with your business objectives. This close interaction results in actionable plans with achievable and measurable goals.
Specific ways in which we help our clients align marketing strategy with business objectives include:
- Marketing Strategy Audits
- Marketing Performance Measurement
- Brand Strategy Development
- Customer, Product, Pricing, and Channel Strategy Development
- Communications Planning
- Employee Relationship Management
- Customer Relationship Management
Online marketing is no longer about static websites and one-way email blasts. Customers expect a high degree of online sophistication from even the smallest businesses, requiring you to take a more strategic approach to your online marketing activities. This means letting your customers conduct more business online, on their own terms. Our extensive online expertise can help you:
- Deliver accurate, timely and personalized information to customers when they want it, on the device of their preference
- Initiate two-way communications with customers and prospects online
- Execute email marketing campaigns with the sophistication of a Fortune 500 company
- Nurture prospects from passive research to the active buying stage
- Recruit and retain the best job candidates using the latest online recruiting best practices
- Navigate the web of regulations surrounding spam and other online marketing issues
How can you make your products and services the ones that customers turn to instinctively? Branding helps them see your company as a partner they know and trust. For new brands, and even established brands, it is essential to cut through the marketing message mayhem by raising awareness and building that crucial brand relationship with your customers.
We can help you create and deliver brand experiences that:
- Elicit strong responses and direct action
- Enhance brand perception during times of uncertainty (mergers, acquisitions, or downsizing)
- Adapt to changing customer expectations and new business directions
- Attract the best candidates and retain existing employees
The key to effective sales is the ability to make a connection with your customers and develop a mutually rewarding relationship with them.
New web technologies and customer relationship management tools enable you to target audiences more effectively and engage in personal interactions with prospects. But unless your processes and information are integrated across marketing and sales, you’re efforts to identify, qualify and convert leads aren’t as effective as they could—and should—be.
We help marketers like you optimize all of your communications channels to build mutually rewarding one-on-one relationships with customers—from their first contact with your company to their decision to make their first purchase and repeat purchases. The results are greater customer satisfaction and loyalty, shorter sales cycles, lower customer acquisition and retention costs, and higher lifetime value of your customers.
Some of the ways in which we can help you build these high-value customer relations are:
- Customer Acquisition and Retention Programs
- Customer Analytics and Sales Force Effectiveness
- Sales Collateral and Trade Show Design
- Customer Relationship Management Solutions
- Sales and Customer Portal Development
- Interactive Presentation Design and Development
Today’s marketplace is hyper-competitive, and the winners are those whose marketing strategies innovate and integrate to get their message—the right message—heard.
Instead of starting with a medium, like an advertising agency, or a channel, like a web development shop, we develop the right messages for the right channel to achieve your objectives. This approach generates long-term, measurable, and sustainable marketing value for you and your organization long after our consulting engagement is over.
We do this by helping you:
- Develop messages that will resonate with your customers and differentiate your company, products and services
- Select the best media and channels to get your messages in front of customers
- Improve brand awareness and market perception
- Condition the marketplace for future sales and marketing efforts
- Launch new products and services into existing markets
- Create new markets for existing products and services
We’ve all heard about the 3M-sandpaper engineer who invented masking tape after he noticed auto-body workers having trouble keeping the colors from running together on a two-tone car. That’s what being customer centric is all about—satisfying the needs of customers before they tell you about them.
The key is seeing challenges—and opportunities—through the eyes of your customer. Companies that fail to do this typically conduct one-way conversations that result in longer sales cycles, high customer turnover and low customer satisfaction and loyalty. The most successful companies initiate two-way conversations that give them the insight and understanding they need to shorten sales cycles, decrease customer turnover and increase satisfaction and loyalty. Like that 3M engineer, they give customers the “masking tape” they need to overcome their problems.
We can help you deliver the masking tape your customers need by working with you to:
- Create customer intelligence from the disconnected data your company collects on a daily basis
- Apply that intelligence to create more targeted, effective inbound and outbound campaigns
- Measure the value of those campaigns and feed that information back into the planning process
